DISCLAIMER

I attended the YouTube live Google Hangout session hosted by HubSpot [2/9/17] and the following blog is my rendition of the conversations engaged in the entire event. Most of the content underneath each guest speaker has been paraphrased and reinterpreted from my own perspective and experience pertaining to the corresponding topic or question at hand.

By no means is this post perfect and it will probably contain some discrepancies. Plus, this post was just a on-the-spot note taking type of content.  If you notice any, please let me know. It’s a learning experience for me also.

GUEST SPEAKERS

Guests include Adam Long of Automated Insights, Bastiaan Janmaat of DataFox, and Amir Salihefendic of Doist.

APPLICATION OF AI TO THESE TOPICS

 

COLLABORATION + PRODUCTIVITY

Amir Salihefendic – Founder & CEO at Doist

Doist Mission:

  • Problem: Chaos, disorder, and the messiness of planning life
  • Solution: Provide tools that simplify and organize your life
  • Desired Outcome: Streamline things so that you can focus on actualizing your plans

Doist: Simplify. Organize. Inspire.

Doist has an integration with Amazon Alexa. Primary product from Doist is todolist, a powerful productivity manager that has seamless integration and usability among multiple devices.

What is the future of AI, concerns of it, and what’s exciting about it?

From a short-term perspective, the rise of AI would result in the creation of new fields and job opportunities. The key concern is whether the development of AI is linear or exponential, the latter meaning a huge disruption in the job economy in which there will be a huge disparity between the potential gigantic development of AI in comparison to how modern society can keep pace with it. However,  in the foreseeable future, AI wouldn’t pose a huge threat depending on the rate of scale.

Check out Careers at Doist

 

SALES + PRODUCTIVITY

Bastiaan Janmaat – CEO of DataFox

Datafox Mission:

  • Problem:  Initial research and grunt work for salesperson
  • Solution: Leverage machine learning algorithms to curate relevant, desired information
  • Desired Outcome: Increase actual selling time for sales professionals

DataFox for Sales

What Are The Biggest Challenges Salespeople Face and How Does AI Potentially Address Those Challenges?

The sad trend is that the target audience of salespersons and marketers are inundated with 100+ emails per day (some data shows that 100 billion emails are sent per day) that are unsolicited interactions, whereas in the past the frequency of email was around 50. The danger is only a handful of emails (probably 10%) were opened and only 2% of them were actually relevant to them and adhered to the “Why You Why You Now” principle coined by John Barrows in his sales training series “Filling The Funnel”.

Most sales jobs should be highly data driven versus relationship driven because the majority of sales jobs is a numbers game. The key traits of successful sales is one, keeping accurate and clean track of data and two, being able to process that data into actionable analytics.

Typically, a salesperson engages in activities (cold calling, meetings, sending emails, researching, etc) and the key to success is to be able to track these activities to figure out what is working and what is not.

Now, there are technology to automate manual data entry tasks like scheduling meetings, recording data into fields, etc. Secondly, aggregating research information on prospects before prospecting or a meeting, these activities should be automatized via AI because the information is out there and it can be accessible via AI algorithms. An example can be the Charlie App.

 

What is the future of AI, concerns of it, and what’s exciting about it?

AI technology removes the menial, manual labor type of work to free up time for more interesting work. Admittedly, AI would replace these types of manual labor work initially, however, overtime AI would produce more challenging, rewarding creative work like design, programing, engineering, etc.

Check out Careers at DataFox

 

MARKETING + CONTENT CREATION + COLLABORATION

Adam Long– Director of Product Management at AI: Automated Insight

Automated Insight Mission:

  • Problem:  Mundane, slow grind of creating content
  • Solution: Leverage machine learning technology to automate writing via creating a story structure dataset
  • Desired Outcome: Allow the user to generate unlimited pieces of content like a real person writing them individually

Wordsmith is used as tool for professional writing for journalists, financial results, sports score or repetitive, mundane content creation work done by entry level or junior content producers. AI helps automate routine things like data crunching that computers can do well so that professionals can work on more strategic endeavours.

For marketers and writers, AI can increase productivity or the scalability of their work. A good way of looking at Automated Insight is a new platform of writing interface like Google Docs. With Wordsmith, the writing process becomes structurized and template-mentalize so that content can be produced faster and scale quicker. What Wordsmith is not is an entity that replaces human jobs, instead, it is an enabling tool that augments the core activities of a journalist, writer, and marketer.

 

CLIENT SUCCESS STORIES

Greatcall- GrowthBox: Remote caregiver for the elder, aggregating health data and reports via Wordsmith which summarizes the data and reports into a narrative and communicates that information to the family and updates them on whether they’ve seen a doctor or have been exercising.

Powerschool: Software for teachers that report your grades, students and teacher can login to the same interface or platform and communicate more efficiently. The beauty of this partnership is that boring spreadsheet data becomes verbalized into more engaging content that can be shared during parent, student, and teacher interactions.

“What if we can automate the process of writing so that we can create a personalize piece of content  delivered to the user that is unique and relevant to them”

 

What is the future of AI, concerns of it, and what’s exciting about it?

There is a concern to the job economy, especially the potential of having to retrain individuals to cope or adapt to the overarching renovation of the job landscape as AI becomes more and more prevalent. AI technology would remove the menial, manual labor type of work to free up time for more interesting work. Admittedly, AI would replace these types of manual labor work initially, however, overtime AI would produce more challenging, rewarding creative work like design, programing, engineering, etc.

Check out Careers at Automated Insights

 

PERSONAL TAKEAWAYS AND APPLICATIONS OF AI

 

  • AI Assistant for Preparation Work: My own philosophy is that success occurs when opportunity and preparation kiss. The goal of these tools are to accelerate the preparation component necessary to initiate the executable or actionable component that yields a tangible result.
  • Giving Back Professionals More Time: The aforementioned tools are ultimately instruments that free up a professional’s time by delegating menial or repetitive manual tasks to machine learning, automated systems, subsequently, allowing them to focus on the ultimate goal of any product or service: relationship building and solving problems for the end user – a human being.
  • The Fear Factor of AI: I feel it too. AI or just technology in general is really intimidating for individuals who are not the leading pioneers of tech like engineers, etc who pave tech’s future. Yet, as the guest speakers mentioned, AI has a lot of positive things to look forward to (i.e. new creative jobs, etc)
  • Need to Give AI More Time and Consideration: AI is a new emerging field, therefore, it needs more scrutiny, thought, and learning to really produce a more congruent opinion about it. Of course, there already has been a lot of discussion about AI. I, myself need to investigate in AI some more.  

 

 

RESOURCES:

 

 

Hosted by Jami Oetting – HubSpot Content Strategy- check out her blog post about this topic

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