Pile up tomorrows, end up with empty yesterdays. Present action, leads to promising todays


Hey Everyone!

I’m Alex Cho and here is a quick summary of who I am, the values I hold, and ultimately the character that I am trying to live out. Firstly, I aspire to live a Purpose Driven Life. This involves daily self-introspection, iterative goal planning, progress-oriented – how can I be 1% better than yesterday?

Secondly, I am committed to being a Life-Long Learner. I believe, the day you stop learning is the day you die. I am very much alive ;). Most importantly and also the most costly… I strive to exercise Courageous Integrity: To uphold moral and ethical values and actions, meaning, forgoing short-term gains in expectation of long-term prosperity for all parties involved.

As for interpersonal relationship, although its counter-intuitive and difficult, I commit to a Servant Leadership Mentality where I live to serve and bring value to the relationships in my life. Tactically, I live out the Inter / Independence Framework, that is, I strive to be a strong individual for the team, simultaneously, also be humble and be stronger as a team.

Naturally, what follows is that I hold a Growth Mindset, seeing challenges as opportunities for personal & professional growth.  As for Work Philosophy, I believe and act on these priorities: Work smart and then hard. Rest and sharpen the saw. Play and unwind. Do it again. 

Lastly, I try to have a strong Bias Towards Action, meaning I choose to not to lose my cool, get caught in excuses. Instead, I choose to exercise willpower to work towards positive actions versus dwelling on stagnant excuses.

All of these values I hold ideally work together to achieve this ultimate value I strive to continually champion:

Invest In Others: Choose to genuinely care and love other people, help them succeed. 爱人如己.

Gallup Strength Finder: 1. Strategic 2. Learner 3. Focus 4. Communication 5. Activator 



Health & Fitness: Home-exercise (calisthenics + dumbbells), running, surfing (usually in SF summer when ocean beach is warmer haha!), break-dancing, or biking, and more!

Self Development: travel (ongoing-goal: number of places traveled always exceeds my physical age), events, personal finance/investing, blogging, and learning new knowledge & skills, and more!

Hobbies: karaoke (mostly Chinese artists i.e. 李荣浩, 陈奕迅 – Eason Chan, 周杰伦 – Jay Chou, etc), playing music (vocal/harmony [high baritone], guitar, ukulele, and keyboard), smartphone photography & videography, and more!

Activities: art fairs, music events, food tasting, museum exhibitions, etc and more



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