*Disclaimer: These are just straight unedited notes and my rendition of what was spoken by the speakers that I jotted down during the lecture portion of the event


Alyssa Henry, Seller Lead

  1. Omnichannel for Buyers: Omni Channels are focused on the buyer’s journey and streamlining all relevant vendors in the buyer journeys to make the buying decision extremely easy for buyers.
  2. Shared Commitment: Square is an example of providing an integrated platform to allow e-commerce vendors to provide a concerted experience for all potential buyers that interact with the various vendors, integration partners housed under the Square Payment ecosystem.
  3. Integrated Future: Seamless integrations is a universal demand for businesses because the future of business will be entirely customer-centric and focused on their buying schedule versus businesses enforcing their selling structures.


Brian Grassadonia, Cash App Lead

  1. How did Square articulate how it wanted to be seen as a brand versus the common connect of Square as a dongle product?
    1. Card readers and dongle payments were just the physical representation of the invisible commerce platform that was silently shaping as each piece of payment hardware was sold.
    2. However, following more and more product sales revolving around how the transaction of payments was orchestrated, the idea of Cash App emerged to further drive the proposition of financial inclusion by transcending the hardware confines of Square’s early iteration of payment via card swiping.
      The advent of P2P payment concept norms like Venmo, Facebook payment, and obviously Square Cash app.
  2. What was the status quo Square addressed during the early stages of the company?
    1. Previously without Square, business owners had to physically journey to banks and go through an arduous process to utilize credit card payments, with may requests being denied.
    2. Square came in and provided greater Access to financial inclusion and acceptance for businesses to have a lower barrier to jump start the payment operations so that they can quickly conduct their core business, generate value, and receive reciprocated rewards from their customers.
  3. How have integrations contributed to the success of Cash App both within Square and outside of Squares ecosystem?
    1. Integrations contribute to the greater horizon of making the buyer’s or direct customer interactions with businesses a much more seamless, integrated, and automated (where human interaction is redundant) experience.
  4. Who was the top beneficiary of Square Cash App?
    1. The demographics that resonated with the value of Cash App was the economically challenged population. The Cash Card was born of this need.
    2. The individual’s comprised in this customer segment rely on instant delivery of cash earned the same day. Why? To buy for the day’s necessities in the form of food, shelter, etc.
    3. The entire Cash App philosophy revolves around democratizing access to financial tools and resources for the demographics that historically were neglected by traditional financial institutions


Marketing & Sales Lead Kevin Burke hosts a Q&A with Square CEO and co-founder Jack Dorsey 

  1. How do integrations contribute to the buyers and sellers interactions?
    1. More partnership enables more bridges for cross-functional vendors, platforms to work together and co-share similar opportunities from consumers who would engage in a specific industry vertical or path out new territory of consumers whose unique buying need requires the intersection of more than 1 vendor’s product and service offering.
  2. Learnings from China or Asia?
    1. Open API from financial institution is a way to build trust between financial institutions and consumer
      Financial transaction engagements have migrated towards communication based, social oriented, value transactions; effectively, where there is meaningful human engagement and interactions.
    2. The future of financial transactions will revolve heavily around human interactions, therefore, profoundly consumer, social-centric use cases.


Carl Perry, General Manager for Square Developer Platform and Kurt Nelson, Founder of Aloompa

  1. How doe integrations affect the sellers experience?
    1. Integrations replace cumbersome manual accounting, bookkeeping, invoicing, inventory operational tasks.
      Squares goal is to create the most open, all-encompassing solutions, tools platform as possible
      Squares Open API goal is to expose all aspect of commerce for customers
    2. When partners build upon Square platform, all integrated partners benefit because they are work together harmoniously with each other for 1st party products
      Marketplace allows a diverse population of vendors to collectively come together to provide services and products for the general audience
  2. What does an open platform mean?
    1. It means you can go a website and get registered within 5 minutes and start leveraging the desired product or service faster without obstacles in the way.
    2. Open API enable equality, access, and ease for individuals who want to leverage any particular product or Service

Kurt Nelson – Founder Aloopma

  1. Aloopama Partnership Goals: Partnered with Square and Apple Pay to make a fast experience for consumers to get an order processed and product or deliverable directly accessed to the hands of the buyer.
  2. Aloopama empowers sellers to set up shop in the most minimalistic way, process payments, and deliver products or services in a more enjoyable way for both sellers and buyers.
  3. Partnering with Square allowed Aloopama to focus on the frontend experience for both vendors and consumers while Square processed all the background, backend activities to enable a more seamless, pleasant buying experience.


Matthew O’Connor, General Manager of Square for Retail and Nate Stewart, Director of Strategic Product Initiatives at BigCommerce

  1. Bigcommerce focuses on SMB retailers, works with Square ecosystem, partnership ecosystem, etc
    Sellers want a choice in how to bring their products to their consumers. Partnerships, integration ecosystem enables sellers to reach unique buyer profiles that they would normally not be able to reach.
  2. Foundation of BigCommerce Business: streamlined payments and inventory.
    Seamless web experience with Square API
  3. Future goal: seamless on-boarding with Square via API, automate data entry for set up
  4. Elevating Square as a channel within BigCommerce, as part of omnichannel


Michael Coscetta, Global Head of Sales

Why Partnerships are important?

Driving Growth Together: Partners are key to winning deals by finding a joint ICP or common customer base who needs a product or service that no one vendor can provide

There’s a point of sales need for different cross-functional verticals, horizontals businesses whose existence and contribution to society resonates to a new emerging ICP who wants a unique value proposition from 2 or more partnered vendors

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